Twitter Advertising – Just Don’t Do It Part 2

I ran a small, extremely inexpensive advertising campaign on Twitter to drum up some subscriptions to my Lose Weight Gain Muscle Newsletter (Free Weekly Information) HERE and created a series of Tweets for them to share for me.

I ran it for a few cents per click, which they again complained would result in my not having any impressions at all, but I persisted and the ad did get some exposure, some clicks, and even one follow. Here’s the report from Twitter:

As you can see, I got 45 clicks over the period of April 4-9. I checked my stats on my blog using Google Analytics, narrowing the date down first to April 1 to 10. I thought a rough overall look at it would be a good start. Here is what I got:

While Twitter claims I had 45 clicks, Google claims I had only 5 in that same time period from Twitter. None of the other Top-10 sources even vaguely resembles Twitter as a referrer, so I have to assume that at least 40 of the Twitter clicks were not even remotely real. I immediately stopped the advertising campaign, since it’s obvious I would be charged at least 8x per actual click, the rest being padded with somehow miscounted clicks. I suppose that you could somehow click the link for the t.co forwarder, and then close the tab before the actual referral completed and my server recorded the session. I can’t imagine who would have any interest in writing a Bot like that?

Charles Miske

About Charles Miske

Author, mentor, consultant, personal trainer to elite athletes, runner, climber, mountaineer, world adventure travel expert. I'm here to help you manage your social media marketing in ways that will leave you both successful and speechless.

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